+ The story of Evince Apparel Co. −
My name is Michael Abbott. I am a Graphic Designer working and living in Seattle. This is the story of why I started EVince Apparel co.
In 2008 I sold my car. Gas was costing me $4.35 per/gal,
my country was in its fifth year of its war and occupation of Iraq (a war over oil) and the continous media reports about the dangers and effects of human induced climate change were overwhelming my denial. At this point in development of our civilization not owning a vehicle can make being a member of society very difficult. fortunately I had moved to the Belltown neighborhood next to the downtown core of Seattle and my employer was about 3 miles away from my apartment which made a combination of public transportation and walking a liveable option.
For the first year it was refreshing not burning oil
for my personal transportation (except for the occasional bus ride). The 2.4 mile walk to my office in the SODO up and down busy 1st Ave and 1st Ave S. provided ample time to observe the constant stream of gas burning vehicles which were a slow attrition on my self-righteous mentality. Every car that passed me by was a reminder that my actions were not contributing to any solutions that could stop societies non-stop burning of fossil fuels. That is when my research into electric vehicles began.
During the first few months of research, the electric motorcycle
manufacturer Brammo had announced their sport bike concept the Empulse. The design was captivating!
A futuristic cafe racer with some impressive performance and range specs at a price point that made it accessible if I could accept it as my only mode of transportation. If I could foot commute miles year round in Seattle's climate I could motorcycle in it. An email pre-order set my intentions to purchase and I began to wait for the projected production date about a year and a half away. When that date was nearing, Brammo announced that they would be taking more time to integrate a transmission into the bike to offer a performance boost. Unfortunately this boost came with an additional year of development. An additional year of walking and waiting.